Mobile Apps help carry ongoing business to next level. Features like push notifications, ensure that the business is visible to customer’s 24×7. Furthermore, with more than 90% of world population owning a smartphone device, it is easy for the businesses to reach customers via this direct marketing channel in form of mobile apps, instead of making an effort to open a web link or visiting a store. Standalone Industrial enterprises are not able to provide value to customers alone, as much as their mobile apps, which in turn help in re-branding or selling old wine in a new bottle. Loyalty programs, reward points, additional discount for app users, all this and more make shopping exciting day in and day out.
Find out alluring advantages that mobile apps have savored industry wide:
Making Your Brand Visible to Clientele
It takes a while to build a brand and to make it recognizable amongst the community of users or targeted customers. Business houses can convey their emotions via the mobile apps by making the content and graphics therein, more stylish, shocking, informative and functional. Click frequency and customer behavior are tapped by calculating analytics.
Every modern day shopper contains mobile phone. They prefer to make a call and reserve their seats to a movie or in restaurant before actually going there. Advanced ecommerce industries facilitate users to place their orders online and pick the product from their stores. This saves delivery time and hassles in between. Rarely do customers spend whole day at stores to pick one product of their choice. They prefer to check the availability choices and pricing on their phones, before stepping out.
Imposing Edifice on Clients
Facebook advertisements, newspaper advertisements, website banners or any other form of social media is not as effective as mobile apps. Latter help businesses to stay in touch with their customers at fingertips.
Why iOS App Development Companies have tapped Mobile Market
Every business, small or big used to have web presence, few years back. With popularity of smart phones, now every business is on mobiles as well. It is easy to identify a fake company from a real one, if they have online and mobile presence. Mobile apps have given a new dimension to well organized websites. Users look for comfort while they are ready to pay the price. Mobile apps give them this convenience. With almost equal number of iOS as well as Android users worldwide, industries hire Android and iOS app development company to build their apps.
Commercial Views in Mind
If a user access a social media site app 5 times a day then it is likely that s/he will have your business in mind every times he swaps between the sites. This practice is surely going to benefit the industry.
Feedback to the Company / App Owner
It is easy for the customers to share their feedback on apps and get a quick possible solution in case of a complaint. Customer or sales service, reporting solutions, resolving challenges and crisis, handle every situation, with care by availability of mobile applications.
An average iPhone app will not cost more than $30,000 US Dollars (general working figure for design, development and deployment) and even less in case of an Android app. Although creating a web app costs less than a mobile app, but the latter has a higher reach due to abundance of smart phone users. Thus, a cost-benefit analysis supports a higher usage of mobile apps by businesses.
Mobile apps are an easy to use, instant way to connect with customers. Mobile apps synchronize a user’s social media and email accounts. Businesses are profited by keeping track of customer’s buying experience, while latter is satiated by a more customized interface. Be it entertainment, e-commerce / retail, finance, sports or telecommunications, every industry is gearing up their mobile strategy and benefitted by it. It is a win-win situation for both parties.