How To Develop A Beverage Delivery App Like Greene King

How To Create An App To Deliver Both Food And Beverages Like Greene King

Just imagine for a moment that you’re having a great time with your family and friends at home late in the evening when suddenly you realize that you’ve run out of beer. What will you do then? Would you rush to your nearest liquor store to grab a crate of beer? You don’t have to do that if you have the app of Greene King on your smartphone, or any other food and beverage delivery application.

There’s a mobile app for just about everything you can contemplate in this technologically advanced age. You have one for booking a taxi, booking dry cleaning services, ordering your favourite food, and whatnot. Everything is possible as long as you have an application and a mobile device. While it may sound a bit far-fetched and even too good to be true, you simply need to explore iTunes or Google Play Store. You’ll find more than enough applications that allow you to order alcoholic beverages. Greene King is one of them, and as a resident of the UK, you’re probably aware of this brand’s popularity. The overall liquor industry is one of the largest markets in the world that earned revenue of almost $222.098 million in 2020.

The effect of COVID-19

The internet became extremely powerful during the COVID-19 pandemic. While it was highly useful before, it became more of a lifesaver soon after the outbreak. As the entire world went into lockdown, a significant number of shoppers started using the world of the web to purchase whatever they needed. It resulted in generating a massive uptick in the e-commerce food and beverage sector.

When folks across the world didn’t have any other option but to stay indoors to prevent the spread of this deadly virus, they shifted to various online platforms to fill up their refrigerators with their favourite liquor, which, in turn, boosted the on-demand alcoholic beverage delivery business model.

Based on reports generated by market researchers, the e-commerce liquor sales in the USA documented a steady increase of almost 290% for the ending 28th March and a further increase of more than 385% for the week ending 11th April 2020. Furthermore, one of the most renowned alcohol delivery service providers in the nation accounted for a large leap in sales from the week starting on 9th March. By 6th April, this company gained an increase of 550% over baseline.

Reasons to invest in beverage delivery

If you already have a food delivery application, you should consider delivering alcoholic beverages too. Now, why should you bother investing in beverage delivery app development or add more features to your existing app? The market of alcoholic beverages across the globe reached an all-time high of $1,439 billion in 2017. Market researchers also anticipate that it will hit $1,684 billion by 2025. It means a CAGR of 2.0% from 2018 to 2025.

This growth is mainly a result of the surge in the global young-adult demographic, an increase in disposable income, and a significant hike in demand among consumers for premium products. These statistics prove how lucrative it can be for your mobile app-based on-demand delivery business or restaurant and brewery business. Rest assured, you will be on your way to building an exceptionally lucrative business if you go down this road.

About Greene King application

Since you’re going to build a clone of the Order & Pay mobile app of Greene King, it’s better for you to learn a few things about this brand first. After running successful trials, Greene King announced that its Order & Pay application rolled into 267 pubs in its Hungry Horse brand.

Up until now, more than half a million folks downloaded Greene King Order & Pay app and earned a rating of 4.7 out of 5 on both Google Play Store and iTunes. The brand managed to process almost 378,000 orders since May 2019 through its app across every pub involved in the trial.

This app will also be useful to the patrons of Greene King while sitting inside one of the partnering pubs. Apart from booking tables, customers can browse the entire menu, place orders, and pay directly through the app without leaving the table.

The features

The ultimate objective behind creating such an application is to help minimize contact in the pubs. Instead of standing in a queue, customers can download the app of Greene King Order & Pay before visiting the premises. The app will allow the customer to view menus, allergens, and nutritional data. Additionally, they can order food and beverages, pay their bills, and get their meals served directly to their table. There’s a “Click & Collect” option they can use for takeaways.

1. Browsing the menus

As you can probably guess, you need to replicate the features of the Greene King Order & Pay app for your clone. You can take it up a notch if you also facilitate on-demand home delivery of the food and beverages. First of all, your app should have a feature that will allow your customers to browse your menu and find the dish-and-drink combo of their preference.

2. Selecting the dishes

After that, you have to facilitate the selection of dishes for your customers. There should a virtual basket in which they can add the drinks and sides they want. This virtual basket should be like any other e-commerce solution’s shopping cart.

3. Order reviewing

Once they add whatever they want to their basket, customers should get an opportunity to review their order. It will ensure that they don’t forget something.

4. Payment gateway

Finally, you need to add a few payment options and gateways, including Google Pay, credit/debit card, PayPal, and Apple Pay.

Endnote

Well, there you have it – an inclusive guide to creating a clone of Greene King Order & Pay. During troubled times like these, ensuring safety at restaurants, bars, and pubs can be quite challenging, especially when you consider the virulence of the SARS-CoV-2 virus. Greene King’s app caters to its customers at pubs, but you can make things safer by allowing your customers to order food and beverages that you’ll deliver to their doorstep.

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